Facebook and Twitter battle over the living room eating into television advertising market

Data show that global television advertising market scale is expected to reach $205 billion this year, far beyond the Internet and mobile advertising market. Facebook and Twitter are expect this trend to help them into the new stage of growth.
Facebook:
When many families go out for the summer, Facebook is also helping advertisers "tracking" their whereabouts, advertisement to them.
Facebook sales representatives in the implementation of the "reach the beach" (reach for the beach) strategy, the following message to advertisers: although people are away on holiday not to watch TV, but they will carry your cell phone, checking Facebook information anytime and anywhere.
This is just for Facebook and Twitter for the TV advertising market and implementation of a strategy.
Facebook vice President of global marketing solutions Caroline Everest Nicholson (Carolyn Everson) said, "I think that is no longer the first screen of the television, mobile phones have instead."
And it is worth noting that Facebook is developed for 15 seconds when the TV/video advertising, released in October. Facebook to launch real-time associated with television advertising lay the foundation.
Facebook commissioned Nielsen, according to a study conducted during the period of 8 to 11 PM on Sunday night, Facebook attract users aged 18 to 24 age more than any of the four major television networks.
He said, "Facebook and television is not opposite to each other, I think TV and Facebook is fusion of each other."
Twitter:
Twitter announced in May cooperate with media companies, "tracking" tweets issued by the user while watching TV, and use the collected information to help improve the targeted advertising.
Twitter's chief revenue officer Adam Bain (Adam Bain) said, "we used to think about 'Twitter + TV, are considered' Twitter X TV now."
Twitter also exclusive agreement with market research firm Nielsen, and develop their own evaluation system, evaluating the influence of TV programs on Twitter. This system will be put into use in the autumn.
The two will battle "living room"
Analysis, Facebook and Twitter strategy aims to cover up the fact that they want to encroach on TV advertising market. But advertisers believe that two big social networking giant will join in the television advertising market.
Competition focus is inclusive of Twitter and Facebook illicit close sex of the collision. The vast majority of dialogue on Facebook are confined to a small circle of friends; The default state, the Twitter messages will be all the user sees.
Facebook's main focus is to encourage users to strangers "public" their message, to further expand the television advertising. Facebook has launched to help achieve this function, introduced a kind of Twitter topic tags in June, with the TV series "Game of Thrones, Game of Thrones), wimbledon or Royal Baby (Royal Baby), and other topics related to using the tag in the message, can make the advertisers in the future according to the release to the users of these keywords targeted advertising. Facebook announced last week a feature that allows the user to the attribute of "public" news photos or copy to other blog or website.
Advertisers found that this kind of advertising that is associated with television viewing experience of pattern is very attractive, especially in the case of a "second screen" rapid growth. People are watching TV at the same time the use of mobile phones, tablet PC or laptop.
But the publicis's digital marketing company, the agency business, senior vice President of the American media, said Joe miller (Joe Mele) to understand the best tool to use "second screen" equipment and the best way, also need a large number of trials, "people are watching a TV program, does that mean they want to spread similar content on different devices, it is still a problem".