Jeremy Scott Adidas Wings
2013年8月29日星期四
2013年8月7日星期三
Facebook and Twitter battle over the living room eating into television advertising market
Data show that global television advertising market scale is expected to reach $205 billion this year, far beyond the Internet and mobile advertising market. Facebook and Twitter are expect this trend to help them into the new stage of growth.
Facebook:
When many families go out for the summer, Facebook is also helping advertisers "tracking" their whereabouts, advertisement to them.
Facebook sales representatives in the implementation of the "reach the beach" (reach for the beach) strategy, the following message to advertisers: although people are away on holiday not to watch TV, but they will carry your cell phone, checking Facebook information anytime and anywhere.
This is just for Facebook and Twitter for the TV advertising market and implementation of a strategy.
Facebook vice President of global marketing solutions Caroline Everest Nicholson (Carolyn Everson) said, "I think that is no longer the first screen of the television, mobile phones have instead."
And it is worth noting that Facebook is developed for 15 seconds when the TV/video advertising, released in October. Facebook to launch real-time associated with television advertising lay the foundation.
Facebook commissioned Nielsen, according to a study conducted during the period of 8 to 11 PM on Sunday night, Facebook attract users aged 18 to 24 age more than any of the four major television networks.
He said, "Facebook and television is not opposite to each other, I think TV and Facebook is fusion of each other."
Twitter:
Twitter announced in May cooperate with media companies, "tracking" tweets issued by the user while watching TV, and use the collected information to help improve the targeted advertising.
Twitter's chief revenue officer Adam Bain (Adam Bain) said, "we used to think about 'Twitter + TV, are considered' Twitter X TV now."
Twitter also exclusive agreement with market research firm Nielsen, and develop their own evaluation system, evaluating the influence of TV programs on Twitter. This system will be put into use in the autumn.
The two will battle "living room"
Analysis, Facebook and Twitter strategy aims to cover up the fact that they want to encroach on TV advertising market. But advertisers believe that two big social networking giant will join in the television advertising market.
Competition focus is inclusive of Twitter and Facebook illicit close sex of the collision. The vast majority of dialogue on Facebook are confined to a small circle of friends; The default state, the Twitter messages will be all the user sees.
Facebook's main focus is to encourage users to strangers "public" their message, to further expand the television advertising. Facebook has launched to help achieve this function, introduced a kind of Twitter topic tags in June, with the TV series "Game of Thrones, Game of Thrones), wimbledon or Royal Baby (Royal Baby), and other topics related to using the tag in the message, can make the advertisers in the future according to the release to the users of these keywords targeted advertising. Facebook announced last week a feature that allows the user to the attribute of "public" news photos or copy to other blog or website.
Advertisers found that this kind of advertising that is associated with television viewing experience of pattern is very attractive, especially in the case of a "second screen" rapid growth. People are watching TV at the same time the use of mobile phones, tablet PC or laptop.
But the publicis's digital marketing company, the agency business, senior vice President of the American media, said Joe miller (Joe Mele) to understand the best tool to use "second screen" equipment and the best way, also need a large number of trials, "people are watching a TV program, does that mean they want to spread similar content on different devices, it is still a problem".
A Brazilian magazine cover in August, Mr Putin snowden close "kiss"
According to Russian news "link" news on August 5, Russian President vladimir putin and former cia employees snowden "kiss" on the cover a Brazilian culture magazine's August.
It is reported that in the photo, the cover of this composite snowden "kiss" putin's at the same time, will be a "release" riot cat "band" label on its back. It is reported that the Russian women's punk band for blasphemy against religion and against Mr Putin in 2012, led to the arrest of three members of the team.
Report points out that the cover did not show any other information about vladimir putin and snowdon. Blogger Ruth disinhibited ・ Ada and prioritized (sound) on the facebook social networking web message, according to the picture on the magazine was started by a was born in Russia, now lives in the United States painter naja ・ Hu Jinna created, the image can also be seen on the painter's blog.
Reported that putin and snowden more than once appear on the magazine covers at the same time, the United States the New York post in late June, once in a newspaper front page picture of the two, entitled "good comrades. Mr Putin will provide shelter for American spy".
Kazakhstan remote wilderness found mysterious giant a flag with five stars
According to foreign media reports, in looking at Google map of kazakhstan, a remote village found a large star pattern, the pattern is who? Conspiracy theorists believe that this is evidence of extraterrestrial visits, may be a sign of a landing or reference, also could be the result of a spacecraft engine is started, the part of the view that this is a sign of ancient civilizations left.
On the Google map you can see a sign of giant stars, more than in the west "in religion" underground in a similar mark, but the five-star pattern similar to that of the Soviet union also popular
Archaeologists are to explore the mysterious pentagram pattern, trying to mystery of its source. Look from satellite images, the giant star pattern outside there is a circle, as a whole is located in the upstream TuoBoErHe, the river Tours cover derived from kazakhstan in northwest plateau, sparsely populated, mysterious design region distance from here to the nearest city for Lisakovsk, about 20 kilometers is located in the east.
Lisakovsk around the city full of ancient relics, such as dates back to the Bronze Age of human settlements, large cemetery, there are various periods of most remains to be further excavation of archaeologists. In the Google satellite image taken by the giant star what? In such a desolate place strange symbol portend? According to the scientists measured calculation, giant star pattern is a diameter of 1200 feet, about 366 meters, many conspiracy theorists believe that its associated with aliens, there are also many critics said pattern and ancient sacrifices and evil sect link. Mysterious design have very precise symmetry, the pentagram's position is very appropriate, apparently after calculation.
Angle of five star pattern, in fact, is no stranger in the eyes of archaeologists, it is an ancient symbols, such as Mesopotamia area of the ancients used this symbol, and the Satanic bible cover also has an inverted pentagram symbol, and an outside circle, the symbol in the western countries related to Satanism. In addition, the followers of the ancient Greek mathematician Pythagoras may use a similar appearance design. Giant star pattern, not is to find the only things that Google earth in the desert in new Mexico have similar shapes, linked to the church of scientology. Similarly, we can also use Google map to find similar pattern in a remote corner of Nevada.
Considering the kazakhstan was once part of the former Soviet union, the Soviet era also pop star symbol, in some of the Soviet union building outside wall, is decorated with stars, so some view it as a soviet-era abandoned sites.
2013年8月5日星期一
The 632 - meter Shanghai center building
Many innovation center in Shanghai will become the standard of the next generation of skyscrapers. Increasingly advanced engineering technology allows architects to the building has more than 1000 meters high.
Technically, as defined by the world top urban construction institute, the so-called super-tall skyscrapers refers to a height of more than 300 meters, or 984 feet of a building, including the Empire State Building is 381 meters high. The Empire State Building in New York in the term "super-tall skyscrapers" formally before the advent of half century, always keeps the crown of the world's tallest building. Started in 1966, the height of the towers of the world trade center in New York had reached 417 m and 415 m respectively. But until 15 years ago, the architects and engineers began to tall building as a separate category. This classification means new challenges and opportunities. "Height over the twin towers in the design of buildings, must change the design idea and technology of the most basic." Baker said.
Today's high-rise buildings in both the design and selection of material and once upon a time there was a big difference. , once the choice of super-tall steel, but engineers have begun to use concrete to replace steel.
2013年8月1日星期四
The Philippines foreign minister said that he will draw Vietnam over to join against China
"The joint committee on bilateral cooperation seventh conference" was held in the Philippine capital Manila, on August 1, the south China sea dispute clearly remains a discussion between the two countries and the focus of media attention. After the meeting, the Philippine foreign secretary del rosario vigorously to describe more on the south China sea issue how to "work", said it would bring Vietnam to join "to China".
According to the report, "the Philippine star" 1, "the Vietnamese foreign minister Fan Pingming visiting Manila not speculation, Philippines is an alliance between the two countries, to fight the growing Asian giants China over disputed islands of activity". Quoted Philippine GMA news 1, del rosario said after the meeting, Mr More both sides hope that the association of southeast Asian nations (asean) "a big step for China to agree to" the south China sea code of conduct "as soon as possible within this year launched" talks "(negotiation) and not just" consultation "(consultation)," consultation only and is not enough, need is a negotiation, we hope to upgrade it to negotiation stage ". Philippine foreign minister, said this month, the two sides agreed to 13-14 in hua hin, Thailand at the asean routine meeting "persuaded" "speed up the process," the association of southeast Asian nations (asean) countries.
The Philippines RAPPLER site 1, according to the report, del rosario said in an interview after the meeting, "very supportive" Vietnam the Philippines is "west Philippine sea (south China sea) problem to Chinese court, said Vietnam" could join ". When asked about Vietnam's time to join the Philippines filed, del rosario said, "this is a choice, there is the possibility, but we have distance from that step."
In comparison, the Vietnamese public opinion is very low-key. 1, the agency reported that on the south China sea issue, the parties, determined the association of southeast Asian nations (asean) on ensure the safety of south China sea to peace, stability, safety and navigation principle position; Support to resolve disputes in a peaceful way, making the south China sea code of conduct as soon as possible.
Japan's most of the island the rabbit run over visitors with radish was surrounded
Visitors as long as with carrots, can be left over right, surrounded by the rabbit.
Hiroshima, Japan's big long YeDao paradise known as the rabbit.
According to Taiwan media reports, the Japanese city of Hiroshima of okubo YeDao paradise is the rabbit, wild rabbits can be seen everywhere, attract large Numbers of tourists every year, feeding rabbits with carrot and vegetables, have a good time.
However, "the rabbit island" is a dark past, big long hidden YeDao geographic environment, are selected as the base for making chemical weapons by Japanese forces in 1920, also known as the "gas island", disappear once more on the map in Japan.
Rabbit history opinions vary on the island, with the Japanese to test gas, experimental rabbit left after the war was ending, also has a legend is a group of students to the results of rabbit to thrive.
Okubo YeDao now developed into a tourist area, the more it is strictly prohibited to tourists with cats and dogs on the island. Although rabbits were wild, but mostly mild, like close to humans, visitors as long as with carrots, can be left over right, surrounded by the rabbit.
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